CFC The First Club To Sign With Delta Airlines

Delta airlines has made its first signing of a UK soccer club by striking a multi-year deal to become Chelsea’s official airline sponsor. The deal brings together two major international brands: Delta, a leading global airline; and Chelsea FC, the champions of Europe. The partnership will commence in July 2012.

Delta will be exclusively designated as the “Official Airline Partner of Chelsea FC” and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website. The Delta logo will also be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League home matches.

Additionally, Delta will benefit from entitlement space at Stamford Bridge’s Millennium Hotel, enabling the airline to entertain guests at Chelsea’s home in a Delta-branded environment.
Delta is synonymous with sport in the United States where the airline is the official airline sponsor of leading U.S. sports teams including baseball’s New York Yankees, hockey’s Los Angeles Kings and American football’s Minnesota Vikings. This summer, Delta will welcome the Chelsea FC team as they tour the United States. In July, they will play the French team, Paris Saint-Germain, at the new Yankee Stadium, which is also sponsored by Delta.
“We’re delighted to sponsor Chelsea FC, a top-flight London club with a fan base of millions throughout Delta’s worldwide network,” said Perry Cantarutti, Delta’s senior vice-president for Europe, the Middle East and Africa. “Partnering with a leading club in the English Premier League is an exciting way to strengthen our brand both in the UK and around the world while a tie-in with Delta will help build Chelsea’s brand in the U.S.”

This year’s winner of the Champions League and The FA Cup, Chelsea FC is one of the best-supported clubs worldwide and allows Delta to reach an international audience of more than one billion.

“It is a fantastic opportunity for Chelsea Football Club to partner ourselves with Delta Air Lines, an industry leader in aviation,” said Chelsea FC Chief Executive Ron Gourlay. “Their passion for innovation and first-class service around the world make them a perfect match for us and we look forward to working together as we continue to develop the Chelsea name across the globe.”
To celebrate the Delta-Chelsea FC partnership and help kick off the team’s U.S. tour, customers can visit Delta’s Facebook page to vote for a U.S. city to host a fare promotion from the United States to London this summer. Visit Facebook.com/Delta to vote.

Delta Air Lines serves more than 160 million customers each year. During the past year, Delta was named domestic “Airline of the Year” by the readers of Travel Weekly magazine, was named the “Top Tech-Friendly U.S. Airline” by PCWorld magazine for its innovation in technology and won the Business Travel News Annual Airline Survey. With an industry-leading global network, Delta and the Delta Connection carriers offer service to nearly 350 destinations in 65 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft.

Source-Delta Airlines.

This is what our Chief Executive Ron Gourlay had to say-

 ‘It is a fantastic opportunity for Chelsea Football Club to partner ourselves with Delta Air Lines, an industry leader in aviation,’

‘Delta’s passion for innovation and first-class service around the world make them a perfect match for us and we look forward to working together as we continue to develop the Chelsea name across the globe.

‘It further demonstrates our commitment to growing our activities in America, highlighted by our 2012 summer tour that will take in Seattle, New York, Philadelphia and Miami.’The partnership also gives Delta an important London hub as they grow their transatlantic operations.

Well the deal will help CFC a lot as they compete to become one of the best clubs in Europe and expand their fan base world wide. In some ways it will also help Chelsea to ease off  the added pressure due to FFP rules and buy players and add more depth to the squad. It will also help CFC in marketing and establishing them as a world wide and accomplished brand.

Till then KTBBFH and stay tuned for more news….

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3 Comments
  1. Seun Adegbola says

    Nice one

  2. ikemens says

    It is a good move for Chelsea to cash in money and sell itself. I pray we get more sponsors coming in so that we can spend within our revenue.

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